Panel evolution: From online to hybrid. From opt-in to random.

We’ve been critically evaluating the field of online research. Probit was developed out of extensive research and development on the most scientific and reliable methods of recruiting a random probability sample for an online panel. All respondents are recruited by telephone using random digit dialing and are confirmed by live interviewers.

Surveys collected using the online mode of Probit are collected using the internet only. Recognizing that some research buyers have budgetary limitations we offer the online portion of Probit stand alone. We caution all those who request the online portion to consider coverage of the Canadian population when discussing sampling options with us. When it comes time to sample from Probit, we sample regionally, sub-regionally, and for key demographic areas based on the latest Census data on internet usage.